The White List

The UK Gambling Commission allows a firm to advertise only if they have been vetted, approved, and placed on what’s commonly called the “White List.” And getting white listed is a big deal, since it allows a firm to advertise and presumably have a big market edge over other firms.

Everyone wants to be white listed. But only a few have made it. Tasmania recently joined Alderney and the Isle of Man as the only jurisdictions that have been approved for the white list by the Gambling Commission. As a result, online casinos with Tasmanian licenses can advertise in the U.K. beginning January 31.

Only firms licensed in the UK, Tasmania, Alderney, and the Isle of Man, can now advertise in the UK.
The Commission rejected white list applications from the Kahnawake Territory (Mohawk Nation) in Canada, as well as the Caribbean nation of Antigua. In announcing this, they offered no explanation.

This may send a wave of online gaming organizations now located in other areas to locales that are white listed, in order to enter the UK market. We'll see.